What’s all the buzz about Dreamforce? Is it hype or real?

Starting from September, everyone around me in Avankia is fanatical about Dreamforce. So since I’m new to it, I wanted to check for myself what’s this all buzz about. And what follows are some important takeaways for every attendee. Spoiler alert, now I’m totally into Dreamforce groove too.

Humble origins

It’s all started in 2003 though not on the scale of today. The first Dreamforce had about 1300 attendees. The theme was “Imagination You Can Use.” The CEO Marc Benioff said, “It is the goal of salesforce.com to foster open communication between our customers, developers, and partners, to spark the imagination, creativity, innovation, and collaboration of the salesforce.com community and the software-as-service community as a whole”.


Over the past decade, Dreamforce has exploded to a mega-scale event but the essence remains the same. Nowadays it is a 4-day event and so far has about 170,000 registered. Innovation and connecting the user and developer community still remains in the heart of the event.          

Career Transforming Sessions

There are 2700+ sessions spread across all roles and industries, open to attendees who can have access to cutting-edge, up-close, information and exposure to the latest products and solutions. There are also hands-on sessions by the experts which would give in-depth knowledge and valuable experience. The number of sessions is overwhelming and picking what to attend might be a tough exercise. Einstein is there to help and makes it easy to narrow down which sessions to attend by learning from historical Dreamforce data to deliver recommendations based on your unique interests. I’ve picked the below ones as my favorite:

Inspiring Speakers

Dreamforce speakers are global leaders, entrepreneurs, industry experts, and thought leaders who will inspire us to new possibilities. This year’s list includes Michelle Obama, Marc Benioff, and Ashton Kutcher. Some of the key sessions that I am very excited about are:

Innovative Solutions

Hundreds of Salesforce partners are showcased in the Customer Success Expo, who’ve created solutions that easily integrate with Salesforce or built on salesforce.com platform and amplify its efficiency, productivity, and power. Be among the first to hear about the latest innovations like the new Einstein powered features, etc. You can visit us at booth #1939 to know more about the innovative solutions to integrate and replicate any combination of on-premise and cloud-based applications. You can also schedule an appointment with one of our super friendly team at Avankia Apps at Dreamforce.

Fun and Beyond!

Epic concerts by some of the biggest names in music, opportunities to volunteer and make a difference in the lives of people who need it the most … and the list goes on. Everyone loves freebies and you can collect a lot of them. We have also something to offer (surprise) and you can grab yourself some in our booth, #1939.

DBSync at Dreamforce, Avankia Apps

Got Trailblazed!

I could understand the excitement and anxiety in my fellow Avankians! Dreamforce is totally worth its hype and a must-attend event of the year. It’s not just a trade show, but a massive gathering of Salesforce’s customers, partners and enthusiasts, the culmination of thought leadership and innovations, all celebrating the Salesforce ecosystem. The connections you can make here will go well beyond Dreamforce and last a lifetime.

Avankia Apps @ Dreamforce

Dreamforce has been always an exciting event for Avankia, it has helped us to closer connect with Salesforce community. It is also a global stage which gave us not only an opportunity to showcase our capabilities to a global audience but most importantly, learn from others and keep growing.

We’re a proud sponsor of Dreamforce for several years now and excited to introduce new features and enhancements to our DBSync and TargetRecruit line of products focused on increasing Salesforce adoption with a digitally connected operating system from recruiting automation, ERP integration to data management.

See you at Dreamforce!

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