You need what marketers and data miners call – Market Basket Analysis. My last blog described finding similar-looking customers using Cluster segmentation. This blog will provide an introduction to Market Basket Analysis. Why care about DBSync talk about this concept. We believe that centralizing data from CRM, Social & Accounting can provide data for mining […]
Using Cluster Algorithm for Customer Segmentation
How is Cluster Algorithm like K-Means clusters used for Customer Segmentation? Data and information relating to customers can come from a variety of sources but all can be input into a company’s data store and then analyzed to make necessary conclusions. Such data stores used to collect data and information include Big Data and relational […]
Big Data Defined !!
I heard from several colleagues about the term Big Data, but when it came to understanding what it actually means there seemed to be a question mark around what the term actually means. What is Big Data? Since the term is growing in popularity, I thought to do a little more research and see if […]
Oracle – finally into “front” of the Cloud – @Open World
Oracle finally gets into the game of Cloud @OpenWorld, atleast in the “FRONT” of it, as its been driving most of the backend/database for most SaaS applications, including that of Salesforce. After watching from the sidelines, Larry Ellison gets into adopting the Cloud. After years of first questioning SaaS models feasibility, then accepting (subtly) and […]
Master Data Management – How To Plan It
Most of us are aware Master Data Management is not just managing data, but it’s beyond just MDM, it actually requires use of technology, data integration tools & processes to create and maintain consistent and accurate list of master data in organizations.
Issues with substandard Data Quality
Quality of data plays a major critical role in industries like retail, telecommunications & financial services with large customer base. Most organizations falling under these industries in a rush to capture market share and to add new customers give secondary thought to quality of data captured, leading to substandard customer data with inaccurate, duplicate & […]
Integrating QuickBooks & Lokad for accurate sales & inventory forecast: Next level forecasting
Compared to few years back we are now in an ever changing business world on real time basis and to this fast changing dynamic world even retail chain stores from hyper markets to smaller retail stores & manufacturing companies have implemented sales & inventory forecasting software for quick and easy forecast either web or desktop […]
Data Quality in Data Integration
Data, as much as it is a lifeblood of our business, can also be Achilles Heel for various reasons, sometimes reasons best known to none! If you are in the Business Data Integration stream, the complexity only multiplies exponentially. When you are selling an integration product, you are by default understood as flawless integrator of […]
Salesforce.com Data Replication made easy
Need to perform exact schema and data replication to your database? DBSync for Data Synchronizer is the right tool for you. Why do you need it? To build a data warehouse or create complex reports using BI tools To perform integration with other inhouse applications like Customer Master databases, ERP or other databases To perform […]
QuickBooks Sales & Inventory forecasting made easy…
Sales and Inventory forecasting is a limitation for QuickBooks … Lokad to the rescue… DBSync has partnered with Lokad to provide an amazing sales forecasting solution. In about 20 minutes, you can extract years of sales data from your QuickBooks directly into Lokad’s Salescast applicaiton and get your forecast.
