New, easy-to-install integration tool improves productivity and data visibility by synchronizing CRM and ERP data in the cloud or on-premise


NASHVILLE, Tenn., June 03, 2010 – DBSync LLC, a leading provider of application integration for the CRM, accounting and data integration markets, today announced that its DBSync integration tool now synchronizes information in the cloud and on-premise between Salesforce® CRM software and Microsoft Dynamics® GP (formerly Great Plains) enterprise resource planning (ERP) software. With DBSync, Microsoft Dynamics GP users can connect to databases, on-demand CRM tools and a variety of other applications to improve productivity and data visibility.

DBSync for & Microsoft Dynamics GP synchronizes Accounts, Contacts, Products and Opportunities to Great Plains Customer, Sales Order Processing (SOP), Receivables (RM), Items, Invoicing Transactions, and many more, while preserving links between tables. It allows users to Track Cash to Close and AR analytics to manage customers more effectively,

“Providing a straightforward way to reconcile Salesforce CRM and Microsoft Dynamics GP data was the next logical step in our quest to make it easy for organizations to use their CRM and ERP applications more efficiently,” said Rajeev Gupta, CEO and founder of DBSync. “DBSync for & Microsoft Dynamics GP eliminates redundancies by automating data sharing between these disparate, but complementary, applications and it works equally well in the cloud as it does on-premise to satisfy any customer environment requirement.”

DBSync improves productivity by reducing double data entry and increases data visibility across multiple systems. It reduces account receivable by automating payments, reports, workflows and alerts and integrates with other applications such as eCommerce to simplify business processes.

DBSync for & Microsoft Dynamics GP features include the ability to:

  • Easily extend, map and create new business processes and mappings
  • Integrate with custom objects in
  • Integrates both on-premise, multiple database or hosted versions for GP

To ease and speed up the installation process, DBSync includes a pre-built field map along with flexible mapping and configuration capability and pre-built templates to eliminate the need for coding.

“DBSync is without a doubt the easiest and quickest to Microsoft Dynamics GP integration tool to install,” said Jonathon Millman, President of Shift CRM Inc. “The default installation process typically takes an hour and can be done by the customer, compared to similar integration tools that can take weeks or even months to install and often require third-party assistance. DBSync takes all of the expense and risk out of evaluating the product in the customer’s live environment.”

DBSync supports integration between Microsoft Dynamics GP 9.x and 10.x, and many other applications. To get more information and free trial at

About Microsoft Dynamics GP

Microsoft Dynamics GP is an resource planning (ERP) solution for midsize businesses that want advanced functionality, strong business intelligence reporting options and interoperability with other line-of-business applications. More information is located at

About DBSync

DBSync is the leading provider of application integration for the CRM, accounting and data integration markets. With easy to use and pre-built maps, and powerful Extract, Transform, and Load (ETL) capabilities, DBSync enables its users to easily link information between databases (such as Microsoft SQL, Oracle), applications (QuickBooks,, Microsoft Dynamics GP). Headquartered in Nashville, Tennessee, DBSync focuses on providing best of breed integration solutions. For more on DBSync, visit

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Salesforce is a registered trademark of, inc. Microsoft Dynamics is a registered trademark of Microsoft in the United States and/or other countries. Other parties’ trademarks or service marks are the property of their respective owners.

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