How to Integrate Salesforce & QuickBooks: A Complete Guide

What is Data Integration?

Data integration is the process of combining data from multiple sources into a single, unified view. This can be a complex and time-consuming task, but it is essential for organizations that want to make the most of their data.

In the SaaS world, data integration is even more important. This is because SaaS applications are typically siloed, meaning that they do not share data with each other. This can make it difficult to get a complete picture of your data, which can hinder your ability to make informed decisions.

Data integration software can help you to overcome these challenges. By automating the process of data integration, these tools can save you time and effort. They can also help you to improve the accuracy and consistency of your data, which can lead to better decision-making.

 Overall, data integration software is an essential tool for any organization that needs to harness the full potential of its data.

For example,

  • Marketing agencies: Marketing agencies require a unified view of customer data to understand customer behavior, preferences, and purchase history. Data integration software can help consolidate data from different systems, such as customer relationship management (CRM) and marketing automation software, to provide insights into customer behavior and inform marketing strategies
  • Manufacturing companies: Manufacturing companies often have complex supply chains and multiple systems in place, including inventory management, order processing, and logistics. Data integration software can help consolidate data from these systems to provide a comprehensive view of the business, including insights into production processes, inventory levels, and customer demand

Let’s learn through a simulated example on Stark Industries  that  currently uses Salesforce to manage sales operations and client connections. For example, when a sales professional opens a new customer account, they must manually transfer the invoice to QuickBooks. This manual process can be time-consuming and error-prone if incorrect data is entered. By automating the data transfer between Salesforce and QuickBooks, Stark Industries can streamline its sales and accounting procedures, save time, and reduce possible errors. This integration will also provide a smoother experience for the sales team as they can manage their sales processes on Salesforce without switching back and forth between Salesforce and QuickBooks.

In this guide, we will show how an organization can use Data Integration platforms to achieve automation.

Use Cases: Why Salesforce and QuickBooks Integration?

  • Improved Sales Forecasting: Stark Industries empowers its sales teams to directly access financial data from QuickBooks treating it as a source of truth. This direct access enables them to enhance their sales forecasting accuracy and make well-informed decisions. As a result, Stark Industries experiences a boost in sales and revenue, driving the overall growth and success of the organization
Revenue Growth10%20%
Expense Reduction$40,000$75,000
Cash Flow Increase$100,000$200,000

  • Enhanced Productivity & Streamlined Data Transfer: Through automation, Stark Industries can now effectively allocate staff time that would have been consumed by manual data transfer between Salesforce and QuickBooks. This liberates the sales teams from repetitive tasks, enabling them to concentrate on essential activities such as lead generation and engaging with customers
Generate Quote15 minutes5 minutes
Create Invoice20 minutes7 minutes
Total Time Savings35 minutes12 minutes

  • Better Business Insight: Prior to automating data integration, Stark Industries were only utilizing approximately 50% of the available data insights. This limited access hindered their ability to make optimal business decisions based on a comprehensive understanding of sales performance, customer behavior, and financial health. However, with the implementation of automated data integration between Salesforce and QuickBooks, Stark Industries can now leverage the full potential of real-time data and unlock a wealth of valuable insights, enabling them to make informed strategic decisions that drive business growth as there is no data disparity and integration is assisting them in harnessing the data to their advantage 

How to Setup Salesforce and QuickBooks using DBSync

  • Connect to Data Sources: The first step is to connect to the data sources that you want to integrate. DBSync supports a wide range of data sources, including databases, cloud applications, and on-premises applications

  • Map Data Fields: Once you have connected to your data sources, you will need to map the fields from each source to the corresponding fields in the target application. This is done using a drag-and-drop interface, which makes it easy to map fields even if you have no coding experience
  • Configure Sync Settings: Next, you will need to configure the sync settings. This includes setting the frequency of the sync, choosing the sync direction (unidirectional or bi-directional), and specifying any filters or criteria for the data that should be included in the sync
  • Run Sync: Once you have configured the sync settings, you can run the sync. DBSync will automatically pull data from the source application and push it to the target application, ensuring that the data is always up-to-date and accurate
  • Monitor Sync: Finally, you can monitor the sync to ensure that it is running smoothly. DBSync provides a dashboard that displays the status of the sync and any errors or warnings that may occur. This allows you to quickly identify and resolve any issues that may arise


In conclusion, integrating Salesforce and QuickBooks through data integration software can greatly benefit organizations by streamlining sales and accounting processes, saving time, reducing errors, and providing a unified view of data. Data integration software is an essential tool for any organization looking to harness the full potential of its data and make informed decisions.

Are you tired of manually transferring data between different systems in your business? Do you want to streamline your sales and accounting processes and reduce the risk of errors? Look no further than DBSync, a data integration platform that can help you automate your business processes and get your apps talking.

If you’re interested in trying out DBSync for yourself, click on the link below to register for Cloud Workflow Enterprise:

Don’t wait any longer to start harnessing the full potential of your data – try DBSync today!

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